Fanatics: Sports Brand Office Renovation
Project Stats
- Locations
New York, New York
Coppell, Texas
- Market
- Expertise
A workplace geared to support sports fans worldwide.
When a high-volume sports and apparel brand retailer renovated its offices in New York and Texas, they wanted the spaces to be as entertaining and exciting as the international sports teams they represent. The online company relied on Corgan to collaborate on their visioning and design development process to create dynamic workplaces with digital signage, bold graphics, and a host of amenities to motivate employees to perform at their best.
Two high-performing workplaces in New York and Texas.
Corgan designed Fanatics’ offices to be highly collaborative with a variety of meeting rooms, private offices, high tech huddle rooms with glass fronts, and open workstations to support interaction and transparency. In New York, a state-of-the-art recording studio inspires in-house media production to support their e-commerce marketing.
Amenities in a league all their own.
The corporate headquarters in Coppell represents the apparel brands the company markets through a “game day” themed front-of-house reception and lobby area showcasing sports memorabilia and collectables to appeal to Texas athletes and fans. The open office concept creates a casual, friendly environment for staff with an elevated industrial modern aesthetic with exposed ceilings, concrete floors, and pops of red to represent their brand.
As visitors stroll through Fanatics’ New York City office lobby, they can view sports clips and videos aired on one of the many giant digital screens throughout or stop by the kiosk to create their own custom trading cards. A breakroom plastered in sports logos celebrates a wide range of teams from around the world and provides a hospitality bar and lounge area to entertain employees and guests.
In the spirit of athletic competition, the NYC office features a fitness center and locker room with high-end finish outs and top-of-the-line fitness equipment encouraging employees to achieve peak performance in a workplace that makes coming to work a slam dunk.
