Renter Realities: A New Look at Multifamily Priorities
Traditional multifamily assumptions about location, amenities, and design are being challenged, according to a new report from global architecture and design firm Corgan. “Residency Reshaped” draws on a survey of nearly 1,500 renters in six key Sun Belt markets, secondary research, and in-depth interviews with property managers and developers to provide insights on how resident priorities are evolving.
“We’ve uncovered what renters value—which requires looking beyond conventional wisdom and diving into the realities of their daily lives—and with that we can offer insights on how to bridge the gap between industry expectations and renter experiences,” said Stephen Lohr, Corgan’s multifamily studio leader. “With insights from ‘Residency Reshaped,’ developers have an opportunity to rethink how multifamily housing can better serve today’s renters. Our goal is to help clients create spaces that not only attract residents but keep them.”
